![]() Amy Regan of Skinfix, a new skincare company said of this cultural shift, “Skin care is about beauty meeting wellness. In a real scenario, it’s what I’d actually be looking for and it gave me a chance to analyze how each company was addressing the shift from makeup to skin care. Since I’m not a makeup connoisseur, and quite frankly not really interested, I opted to shop for skincare instead. By placing myself in the role of an online shopper, it allowed me to see the best that each has to offer because besides my theoretical shopping spree, there are actual potential customers who could spend actual money at either. Because I wanted to maintain a neutral perspective, the best method was to hypothetically become a customer at each. In my continuing dissection of the beauty industry and these two moguls, I finally needed to have a clear outlook to fully understand the extent to which these brands operate and their positioning within the market. The only thing I could truly say is yes, there is a clear difference in atmosphere as well and product selection - though that doesn’t mean that one is better than the other. Having been to both at least once in my lifetime, the only opinion I could form would be shallow just because of my surface-level interaction. Apart from my aimless strolls, I’ve never gone into either store with a true intent to buy anything. Ulta, I’ve been an unbiased party since I don’t shop at either. It’s kind of nuts.” The secret is in the super-creamy formula and the unique shape of the 2-in-1 brush, which offers lush coverage from one side and more combed-out, individual-lash-separating strokes from the other.In the ongoing beauty battle of Sephora vs. “I’ve tried at least three dozen different brands of mascara in my life, and this one wildly impressed me from the moment I tried it,” editorial director Hilary Pollack says. We’ve got mad love for drug-store mascara- L’Oreal Voluminous, you’re not going anywhere-but if you wanna see BIG performance and seriously lash-lift-mimicking effects, ILIA’s Limitless mascara is, frankly, magical. ![]() “This brow gel has a great consistency, very buildable and not too waxy or hard, and it will definitely keep your brows in place, but makes them easy to shape in a natural way,” our writer Becca Blasdel says. ![]() Milk Makeup’s tinted eyebrow gel is formulated with hemp-derived cannabis seed oil to condition and subtly fuse fibers to your brows to give the appearance of enhanced fullness without going full 2016 cray-cray. ![]() “Seriously, just read the ingredients list: it’s loaded with botanicals and fruit and flower oils.” We may not be able to actually rewind time, but this cream might be the next best thing.Ī defined brow can make all the difference and is a simple way to feel put-together. “I put this on my face and neck every night and can still feel how happy my face is in the morning,” Kilmister explains. Use it before bed to wake up looking hydrated, youthful, and refreshed. You can spend infinite money on “youth-renewing” products and convince yourself that you need to keep buying more and more, or you can spend a little bit of money-like with this Origins night cream-and rest your weary head knowing that it’s got a clean, plant-powered ingredient list near-universal praise from happy customers (our contributor Angel Kilmister included) and results that you can see with your own two eyes. This age-correcting moisturizer targets fine lines and is formulated with anogeissus, a powerful ingredient that supports skin's natural production of fibrillin, which improves elasticity. Origins’ Plantscription Youth-Renewing Power Night Cream ![]()
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